Sign up to learn more

Infinitebeauty

We didn’t just improve foundation, we reinvented it.

Using precise color match technology, we deliver your true tone plus four complementary shades for every season, moment and occasion.

Our intelligent skin analysis technology creates five shades to match your unique skin tone.

Vivi’s got you

Why Five?

Your shade should be as unique as you

Every other beauty brand just labels you with a generic shade, but we curate specifically for the customer a one of a kind perfect match.

Blank is a new approach to complexion — made to order, technology-driven, and personal by design.

What’s next

Built to work with any formulation

Choose the finish

Customize your coverage level

Skin additives for skin concerns

FAQs

Warmer Match

Cooler Match

Lighter Match

Deeper Match

Scan Match

#1

Scan Match

#4

LighterMatch

#5

DeeperMatch

#2

Cooler Match

#3

WarmerMatch

2021–2022

Inventing Huey

The first working version of the countertop Blank Beauty device is born. Roughly the size of a coffee machine, this countertop device can mix any liquid cosmetic on demand, from nail polish to foundation to lip gloss. 

Lightbulb Moment

Our team sees a paint mixing device across from the beauty aisle and wonders: why can’t color cosmetics be mixed on demand? Everybody gets to work in a garage—creating early pigment-mixing tech that would power Blank.

~2016-2020

2024–2025

Funding to Scale Custom Beauty

Blank raises Series A. This capital fuels product development, hardware deployment, and the beginnings of a consumer-facing brand. Blank's value add the power of its platform, not just its polish.

2023–2024

Tech Validation

Epson, RPM, and Venture Capital firms see potential in Huey’s modular tech platform. Their investment provides credibility and capacity—marking Blank not just as a beauty brand, but a tech company with real infrastructure.

2022–2023

From Countertop to Retail Floor

Early traction leads to interest from Retailers, triggering a pivot: Blank shifts from countertop machines to larger-scale, autonomous kiosks that can operate in retail environments. 

Beyond Nail: Complexion

Blank pilots foundation dispensing with breakthrough success. Robotics and color science now power multiple formats, making Blank the leader in scalable beauty customization—evolving from a disruptive brand to full platform.

Summer 2025

You are here

#1

Scan Match

This shade aligns with your unique skin depth and undertone based on our scan — designed to disappear into your complexion seamlessly.

#2

Cooler Match

Great for when your skin is naturally flush or picks up warmth after activity or a glass of wine. This shade helps balance the overall tone of your skin, especially under warm lighting, for a more even, natural finish.

#3

Warmer Match

Maintains your depth while shifting warmer. Designed to enhance luminosity, counter dullness, and support golden tones — especially when wearing bronzer or in bright, direct light.

#4

Lighter Match

Maintains your undertone while shifting lighter. Designed for winter months, reduced sun exposure, or a subtly brighter complexion.

#5

Deeper Match

Maintains your undertone while shifting deeper. Designed for summer months, sun exposure, or added dimension in makeup looks.

#3

#4

#5

#2

#1

223

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

004

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

107

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

046

Profile

#1

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#4

#5

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#4

#5

#2

#1

195

Profile

#1

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#3

#4

#5

#3

#4

#5

#2

#1

018

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

086

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

170

Profile

#1

#2

#3

#4

#5

Cooler Match

Scan Match

Warmer Match

Lighter Match

Deeper Match

Sign up to learn more

Match every moment

Why five shades?

How does it work?

What’s next for Blank Beauty?

Where can I get my match?

How can I get in touch?

Sign up to learn more

Infinitebeauty

We didn’t just improve foundation, we reinvented it.

Using precise color match technology, we deliver your true tone plus four complementary shades for every season, moment and occasion.

Our intelligent skin analysis technology creates five shades to match your unique skin tone.

Why Five?

Your shade should be as unique as you

Every other beauty brand just labels you with a generic shade, but we curate specifically for the customer a one of a kind perfect match.

Blank is a new approach to complexion — made to order, technology-driven, and personal by design.

What’s next

Built to work with any formulation

Choose the finish

Customize your coverage level

Skin additives for skin concerns

Warmer Match

Cooler Match

Lighter Match

Deeper Match

Scan Match

#1

Scan Match

#4

LighterMatch

#5

DeeperMatch

#2

Cooler Match

#3

WarmerMatch

Vivi’s got you

#1

Scan Match

This shade aligns with your unique skin depth and undertone based on our scan — designed to disappear into your complexion seamlessly.

#2

Cooler Match

Great for when your skin is naturally flush or picks up warmth after activity or a glass of wine. This shade helps balance the overall tone of your skin, especially under warm lighting, for a more even, natural finish.

#3

Warmer Match

Maintains your depth while shifting warmer. Designed to enhance luminosity, counter dullness, and support golden tones — especially when wearing bronzer or in bright, direct light.

#4

Lighter Match

Maintains your undertone while shifting lighter. Designed for winter months, reduced sun exposure, or a subtly brighter complexion.

#5

Deeper Match

Maintains your undertone while shifting deeper. Designed for summer months, sun exposure, or added dimension in makeup looks.

#3

#4

#5

#2

#1

223

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

004

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

107

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

046

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

195

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

018

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

086

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

170

Profile

#1

#2

#3

#4

#5

Cooler Match

Scan Match

Warmer Match

Lighter Match

Deeper Match

Sign up to learn more

Match every moment

FAQs

Why five shades?

How does it work?

What’s next for Blank Beauty?

Where can I get my match?

How can I get in touch?

2021–2022

Inventing Huey

The first working version of the countertop Blank Beauty device is born. Roughly the size of a coffee machine, this countertop device can mix any liquid cosmetic on demand, from nail polish to foundation to lip gloss. 

Lightbulb Moment

Our team sees a paint mixing device across from the beauty aisle and wonders: why can’t color cosmetics be mixed on demand? Everybody gets to work in a garage—creating early pigment-mixing tech that would power Blank.

~2016-2020

2024–2025

Funding to Scale Custom Beauty

Blank raises Series A. This capital fuels product development, hardware deployment, and the beginnings of a consumer-facing brand. Blank's value add the power of its platform, not just its polish.

2023–2024

Tech Validation

Epson, RPM, and Venture Capital firms see potential in Huey’s modular tech platform. Their investment provides credibility and capacity—marking Blank not just as a beauty brand, but a tech company with real infrastructure.

2022–2023

From Countertop to Retail Floor

Early traction leads to interest from Retailers, triggering a pivot: Blank shifts from countertop machines to larger-scale, autonomous kiosks that can operate in retail environments. 

Beyond Nail: Complexion

Blank pilots foundation dispensing with breakthrough success. Robotics and color science now power multiple formats, making Blank the leader in scalable beauty customization—evolving from a disruptive brand to full platform.

Summer 2025

You are here

Sign up to learn more

drag

Infinitebeauty

We didn’t just improve foundation, we reinvented it.

Using precise color match technology, we deliver your true tone plus four complementary shades for every season, moment and occasion.

Our intelligent skin analysis technology creates five shades to match your unique skin tone.

Why Five?

Your shade should be as unique as you

Every other beauty brand just labels you with a generic shade, but we curate specifically for the customer a one of a kind perfect match.

Blank is a new approach to complexion — made to order, technology-driven, and personal by design.

What’s next

Built to work with any formulation

Choose the finish

Customize your coverage level

Skin additives for skin concerns

Warmer Match

Cooler Match

Lighter Match

Deeper Match

Scan Match

#1

Scan Match

#4

LighterMatch

#5

DeeperMatch

#2

Cooler Match

#3

WarmerMatch

2021–2022

Inventing Huey

The first working version of the countertop Blank Beauty device is born. Roughly the size of a coffee machine, this countertop device can mix any liquid cosmetic on demand, from nail polish to foundation to lip gloss. 

Lightbulb Moment

Our team sees a paint mixing device across from the beauty aisle and wonders: why can’t color cosmetics be mixed on demand? Everybody gets to work in a garage—creating early pigment-mixing tech that would power Blank.

~2016-2020

2024–2025

Funding to Scale Custom Beauty

Blank raises Series A. This capital fuels product development, hardware deployment, and the beginnings of a consumer-facing brand. Blank's value add the power of its platform, not just its polish.

2023–2024

Tech Validation

Epson, RPM, and Venture Capital firms see potential in Huey’s modular tech platform. Their investment provides credibility and capacity—marking Blank not just as a beauty brand, but a tech company with real infrastructure.

2022–2023

From Countertop to Retail Floor

Early traction leads to interest from Retailers, triggering a pivot: Blank shifts from countertop machines to larger-scale, autonomous kiosks that can operate in retail environments. 

Beyond Nail: Complexion

Blank pilots foundation dispensing with breakthrough success. Robotics and color science now power multiple formats, making Blank the leader in scalable beauty customization—evolving from a disruptive brand to full platform.

Summer 2025

You are here

Vivi’s got you

#1

Scan Match

This shade aligns with your unique skin depth and undertone based on our scan — designed to disappear into your complexion seamlessly.

#2

Cooler Match

Great for when your skin is naturally flush or picks up warmth after activity or a glass of wine. This shade helps balance the overall tone of your skin, especially under warm lighting, for a more even, natural finish.

#3

Warmer Match

Maintains your depth while shifting warmer. Designed to enhance luminosity, counter dullness, and support golden tones — especially when wearing bronzer or in bright, direct light.

#4

Lighter Match

Maintains your undertone while shifting lighter. Designed for winter months, reduced sun exposure, or a subtly brighter complexion.

#5

Deeper Match

Maintains your undertone while shifting deeper. Designed for summer months, sun exposure, or added dimension in makeup looks.

#3

#4

#5

#2

#1

223

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

004

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

107

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

046

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

195

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

018

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

086

Profile

#1

#2

#3

#4

#5

#3

#4

#5

#2

#1

170

Profile

#1

#2

#3

#4

#5

Cooler Match

Scan Match

Warmer Match

Lighter Match

Deeper Match

Sign up to learn more

Match every moment

FAQs

Why five shades?

How does it work?

What’s next for Blank Beauty?

Where can I get my match?

How can I get in touch?